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Roska Healthcare Advertising
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Roska Healthcare in the Media

September 2013
MM&M
Patient Marketing Report: Essence of Engaging
David Zaritsky, Roska’s president, shares how BMS’s Baraclude brand connected deeply with patients – one of five campaigns detailed in this in-depth report on engaging patients with pharma marketing.

August 2013
PM360
Using Movement Marketing to Ignite Your Audience
Kurt Mueller, Chief Digital & Science Officer at Roska, joins other pharma marketing experts to offer tips and examples for healthcare brands looking to support, or even create, a social movement that aligns with their goals.

August 2013
MM&M
Roska EVP and Chief Creative Officer, Tina Fascetti, Featured in MM&M
In MM&M magazine’s Upward Move section, Fascetti shares her take on the creative process, leadership, and the reinvention of healthcare marketing to help improve patient outcomes and the customer experience.

July/August 2013
PharmaVOICE (subscription required)
PharmaVOICE Top 100—David Zaritsky
David Zaritsky, president of Roska Healthcare Advertising, is named one of the PharmaVOICE Top 100 in 2013, and is honored in “The Marketers” category. His inclusion marks the fourth Roska executive in four years to appear on the magazine’s list of pharma marketers and leaders inspiring change in the industry.

July 2013
MM&M
Roska Healthcare Profiled Among Top 100 Agencies by MM&M
In its annual “Top 100 Agencies” issue, MM&M magazine profiles Roska Healthcare to learn from CEO Jay Bolling about the company’s exciting growth, big ambitions, and strategic vision for the future of how pharma brands collaborate with healthcare agencies. View the profile or download a PDF here.

June 2013
News Release
Roska Healthcare Names Tina Fascetti EVP/Chief Creative Officer
With an extensive background leading the design of high-impact customer experiences for pharma and consumer brands, Fascetti joins Roska to enhance creative collaboration across the agency in support of clients and their customers. As a member of the agency’s Executive Committee, Fascetti will also provide input into business growth plans and strategies.

May 2013
PM360
Learning a Lesson from Patient Advocates
Bob Muha, VP of Commercial Strategy, joins a panel of experts to share strategies for engaging patient advocates online, and examples of brands that are getting it right.

May 2013
PM360
Multi-Channel Marketing Meets Social - Welcome, Multi-Social
Chief Digital & Science Officer, Kurt Mueller, explains why simply being “multi-channel” is no longer enough and describes the concept of multi-social pharma marketing, how it differs from other approaches, why pharma marketers should care, and the four key tenets to making it work.

April 2013
PM360
Roska Healthcare’s Chief Digital & Science Officer, Kurt Mueller, Takes a Look at Google Glass
In PM360’s “Panorama” e-bulletin, Kurt joins a roundtable of healthcare marketing experts to share his perspective on Google’s remarkable “Glass” technology and what it may mean for patients, physicians and the entire industry. Is Glass a fad or the next big thing? Check out the article here.

March 2013
PharmaVOICE (subscription required)
Time for a Change
PharmaVOICE editor, Taren Grom, examines innovation in the pharma industry and Roska president, David Zaritsky, shares his views on the two things that winners will focus on improving.

February 2013
PharmaVOICE (subscription required)
Courageous Leadership
Roska’s president, David Zaritsky, shares his take on what it takes for leaders to foster innovation.

January 2013
PM360
Chief Digital and Science Officer, Kurt Mueller, Offers Guidance for Building a Successful Mobile Strategy
In this PM360 article, Kurt joins a panel of pharma marketing experts to share what it takes to create mobile marketing strategies that engage HCPs and patients. Check out what he and the others have to say at PM360Online.

January 2013
PM360
2012 Pharma Choice Award Winners
Thanks to the readers of PM360 for awarding us the silver in the Print Self-Promotion category for our “Metrics Freaks” ad! Check it out and see all the winners.

January 2013
PharmaVOICE (subscription required)
Direct-to-Patient Campaigns: Dos and Don'ts
Roska CEO, Jay Bolling, explains the three P’s that pharma marketers must embrace to improve DTC marketing effectiveness.

December 2012
PharmaVOICE (subscription required)
Roska Healthcare CEO, Jay Bolling, Featured in PharmaVOICE 2013 “Year In Preview”
Jay explains Roska Healthcare’s unique approach to understanding and identifying with patient stories, which he views as essential to the future of healthcare communications. Find out where Jay sees the industry headed.

December 2012
PharmaVOICE (subscription required)
President, David Zaritsky, Examines the Untapped Potential for Pharma in Developing Countries
In the most recent issue of PharmaVOICE, David leverages his expertise in global healthcare marketing to examine new opportunities for the industry in countries such as, India and China. As part of Roska Healthcare’s global initiatives, David is intensely focused on these new markets. Read his other observations about the industry’s global expansion here.

November 2012
News Release
Roska Healthcare Promotes Kimberly Clotman to Executive Vice President, Director of Client Services
After two years at the agency, Kimberly enters a new role where she will share best practices, provide strategic guidance, and cultivate new and existing client relationships. As a member of the Executive Committee, she will also be responsible for shaping the overall direction and growth of the agency. Get additional information here.

November 2012
PM360
Roska's Kids’ Day Promotes Work/Life Balance
Our staff and their kids all joined in the fun for Kids’ Day 2012 at Roska! Check out some of the pictures on PM360.

October 2012
MM&M
Roska Healthcare Creative Director, Joe Vitale, Highlights the 3 P's in Action
In an article published in the October issue of Medical Marketing & Media (MM&M), Vitale evaluates a diverse group of health care ads and how well they incorporate the 3 P’s of advertising that are essential to creating patient interaction. Take a look at his insights.

October 2012
PM360
E-Source - Mobilizing Your Digital Assets
Roska's Chief Digital & Science Officer, Kurt Mueller, explains responsive design strategy and its impact on the customer experience, and also shows who's doing it right.

July/August 2012
PharmaVOICE (subscription required)
PharmaVOICE Top 100—Chuck McLeester
Chuck McLeester, SVP of Planning, Research and Analytics at Roska Healthcare Advertising, is named one of the PharmaVOICE Top 100 in 2012, and is honored in “The Mentors” category.

July 2012
News Release
Roska Healthcare Fills a Truck with Pet Supplies and Cash to Benefit Animals
As part of the national Take Your Dog to Work Day® initiative, agency employees brought their dogs, pet supplies, and open wallets to the office. This initiative directly benefits The Humane League of Philadelphia, a local adoption and animal rights organization.

July 2012
News Release
Roska Healthcare’s Pharma-Bytes Blog Wins Web Health Gold and BMS’ YERVOYCommunity Wins Silver
At the recent Web Health Awards, the Pharma-Bytes blog took the Gold in the “Best Healthcare Blog” category, and YERVOYCommunity.com, built for client Bristol-Myers Squibb, won Silver for “Best Patient Education Website.”

July 2012
PM360
E-Source - Customers Are More Than Just Digital
Kurt Mueller, our Chief Digital and Science Officer, outlines the benefits and goals of true multi-channel marketing. If you’re stuck making a business case for MCM, this is a must-read!

May 2012
Video
Roska Healthcare Advertising Wins Manny Award
Roska Healthcare proudly took home the award for Best Video submission at the 2012 Manny Awards held in New York City in April. Finalists for all categories are asked to submit a creative video. Ours won. Watch it now.

May 2012
EmpowHER Media
Crowdsourcing: Empowering Patients to Shape Your Marketing Campaigns
Chief Digital and Science Officer Kurt Mueller presents the use of crowdsourcing in the social space to shape marketing campaigns for EmpowHER Media.

May 2012
ePharma Summit 2012
Sit Down with an ePharma West Guru: Kurt Mueller, Roska Healthcare
Chief Digital and Science Officer Kurt Mueller sits down with ePharma to discuss his upcoming presentation, “Now That YOU’VE Built It, How Do You Measure Its Success,” at the ePharma Summit West conference.

May 2012
PM360
E-Source - Doing “Social” Different in Pharma
Chief Digital & Science Officer, Kurt Mueller, offers pharma marketers his perspectives on how to incorporate social media effectively into a multi-channel, results-oriented marketing strategy.

April 2012
News Release
Roska Healthcare Advertising celebrates the hiring of new President David Zaritsky
Roska Healthcare is excited to name David Zaritsky as President. David will lead the agency's continued growth in strategic planning and development, business development staff management, and managing long-term client relationships.

April 2012
PM360
Case History: Marrying Patients to Adherence Begins with Engagement
Jay Bolling, Roska’s CEO, distills the learning, approaches and techniques that have been proven to significantly increase patient adherence rates over the past 20 years.

April 2012
MM&M
VIEWPOINT: FDA wedded to the FTC-for better or for worse
Chief Digital & Science Officer Kurt Mueller discusses limitations FTC guidelines place on targeted healthcare marketing in the digital space.

April 2012
PharmaVOICE (subscription required)
Insights from the C-Suite: Digital/Interactive Agencies
Roska Healthcare's Chief Digital & Science Officer Kurt Mueller weighs in on the continued shift in advertising dollars to digital mediums.

March 2012
PM360
Digital Compendium: FDA and Social Media
Chief Digital & Science Officer Kurt Mueller discusses how pharma, patients, and caregivers can navigate the social space in light of FDA guidelines.

February 2012
MedAdNews (subscription required)
Just click here
Kurt Mueller discusses a different approach to marketing for clinical trial recruitment.

February 2012
PharmaVOICE UpFront
UpFront: Milestones - Roska Healthcare Celebrates 30 Year Anniversary
Roska celebrates its 30 Year Anniversary.

February 2012
PM360 Movers & Shakers
Roska Healthcare announces three new additions to their team.

February 2012
PM360
E-Source - CROWDSOURCING IN PHARMA: ENGAGE PATIENTS TO SHAPE YOUR CAMPAIGNS
Roska Healthcare's Chief Digital and Science Officer Kurt Mueller describes how engaging patients through crowdsourcing can shape marketing campaigns.

January 2012
PharmaVOICE (subscription required)
Multichannel Measurement: It's Not All About ROI
CEO Jay Bolling talks about measuring ROI in a multichannel marketing environment.

January 2012
MM&M
"Agency Business Briefs" - Merz Announcement
Roska Healthcare named agency of record for Merz Pharmaceuticals neurology business.

January 2012
News Release
Roska Healthcare Advertising Celebrates 30 Years of Growth, Innovation and Leadership in Pharmaceutical Marketing
We at Roska Healthcare celebrate our 30th year in business. Our agency success is fueled by our direct marketing roots with focus on relationship-driven communications.

November/December 2011
PharmaVOICE (subscription required)
Taking Digital Communications to the Next Level
Jay Bolling, President and CEO of Roska Healthcare, discusses the explosion of new digital technologies available to advertisers, and the importance of employing them using a customer-centric, integrated communications model to break through the white noise in the ad space.

October 2011
PharmaVOICE: A Different Perspective
Don’t Wait for FDA’s Social Media Guidance
Don’t limit yourself to brand.com to reach out to patients and caregivers. Consider an unbranded to branded hand-off and employ the 3Ps into your communications to ensure success.

September 2011
Roska Healthcare Wins Big at PM360 Trailblazer Awards
PM360 Trailblazer Award for Best DTC Campaign
Roska Healthcare wins top honors at this year’s PM360 Trailblazer Awards. With a DTC campaign that achieved 24% increased sales in test regions, and an overall ROI of 65% the agency’s campaign for Acclarent’s Balloon Sinuplasty procedure we truly blazed a trail that proved hard to beat.

July/August 2011
PharmaVOICE PODCAST
Leveraging Customer Insights to Maximize ROI
In this episode, the team at Roska Healthcare discusses new ways to use behavioral and attitudinal data to enhance customer targeting and messaging. They review a unique, new communications model (Catalyst™) that increases customer “acceptance” (engagement) and drives more people to take action.

July/August 2011
PharmaVOICE (subscription required)
PharmaVOICE Top 100 – Kurt Mueller
Kurt Mueller, Chief Digital & Science Officer at Roska Healthcare Advertising, is named one of the PharmaVOICE Top 100 in 2011. Honored in “The Marketers” category, Kurt is joined by esteemed colleagues from Johnson & Johnson, Teva Women’s Health, and GlaxoSmithKline.

June 2011
PharmaVOICE: A Different Perspective
Time to Think Inside the Box
How can pharma marketers best create engaging solutions while staying within the confines of regulations?

May 2011
PharmaVOICE: A Different Perspective
4 Mobile Marketing Must-Haves
The mobile revolution is here—What steps can you take to ensure you’re prepared?

May 2011
PharmaVOICE (subscription required)
mHealth: Pharma’s Next Blockbuster
Before embarking on an mHealth project or selecting which mobile platform to use, what three points should companies consider to ensure an mHealth campaign's success?

May 2011
DMNews
Thirty Under 30 Direct Marketers—Arly Iampietro
Arly Iampietro, Digital Campaign Strategist at Roska Healthcare Advertising, was named one of the thirty under-30 direct marketers in 2011 by Direct Marketing News.

April 2011
PharmaVOICE: A Different Perspective
Awareness Isn’t Enough Anymore
Today’s DTC communications must motivate and engage customers to move from awareness to action. What messaging techniques can be used to prompt audiences to engage with your communications?

April 2011
PharmaVOICE (subscription required)
Minding the As and Qs of Lead Gen Technology
Amid the many options of marketing technology available to the industry, two are rising to the top: augmented reality (AR) and quick response (QR) codes.

March 2011
PharmaVOICE: A Different Perspective
What Are We Measuring, and Why?
Learn the four questions you need to ask to streamline your measurement plan.

March 2011
PharmaVOICE (subscription required)
The ABC’s of Marketing - Advertising, Branding, and the Customer
Jay Bolling speaks with PharmaVOICE about the essential qualities of effective marketing, regardless of how or where it takes place.

February 2011
PharmaVOICE (subscription required)
Dare to be Different—Digital Channels
digital marketing can move an audience to a high level of engagement, awareness, acceptance, and action. Measurement is also crucial in creating an effective digital campaign.

February 2011
PharmaVOICE: A Different Perspective
Einstein on DTC
Einstein famously defined insanity as doing the same thing over and over again and expecting different results. How is his idea applicable to the current DTC advertising model?

January 2011
MobileGroove
Roska Healthcare Sees Demand for Mobile Codes
Kurt Mueller discusses why and how mobile is at the core of an increasing number of healthcare services and solutions.

January 2011
PharmaVOICE: A Different Perspective
Technology: Fad or Rad?
The adoption of technology is accelerating at an alarming rate, but are you using technology just for technology’s sake?

December 2010
MM&M
Targeted marketing isn’t ‘unfair and deceptive’
Jay Bolling reviews the unique opportunities available through targeted marketing.

August 2010
PharmaVOICE (subscription required)
Top 100 Executives—Jay Bolling
Jay Bolling was chosen as one of the PHARMAVOICE top 100 Commanders & CHIEFS in 2010.

July 2010
MM&M
How Can Mobile Improve Access?
Millions of patients across the country are set to enter the healthcare system, each with different insurance plans and tolerance for drug co-pays. How are you using mobile technology and social media to improve access?

July 2010
MM&M
The Top 75: Roska Healthcare Advertising
Roska Healthcare Advertising was chosen as one of MM&M's top 75 agencies in 2010.