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Roska Healthcare in the Media

April 2013
Roska Healthcare’s Chief Digital & Science Officer, Kurt Mueller, Takes a Look at Google Glass
In PM360’s “Panorama” e-bulletin, Kurt joins a roundtable of healthcare marketing experts to share his perspective on Google’s remarkable “Glass” technology and what it may mean for patients, physicians and the entire industry. Is Glass a fad or the next big thing? Check out the article here.

January 2013
Chief Digital and Science Officer, Kurt Mueller, Offers Guidance for Building a Successful Mobile Strategy
In this PM360 article, Kurt joins a panel of pharma marketing experts to share what it takes to create mobile marketing strategies that engage HCPs and patients. Check out what he and the others have to say at PM360Online.

December 2012
Roska Healthcare CEO, Jay Bolling, Featured in PharmaVOICE 2013 “Year In Preview”
Jay explains Roska Healthcare’s unique approach to understanding and identifying with patient stories, which he views as essential to the future of healthcare communications. Find out where Jay sees the industry headed in the digital edition of PharmaVOICE.

December 2012
President, David Zaritsky, Examines the Untapped Potential for Pharma in Developing Countries
In the most recent issue of PharmaVOICE, David leverages his expertise in global healthcare marketing to examine new opportunities for the industry in countries such as, India and China. As part of Roska Healthcare’s global initiatives, David is intensely focused on these new markets. Read his other observations about the industry’s global expansion here.

November 2012
Roska Healthcare Promotes Kimberly Clotman to Executive Vice President, Director of Client Services
After two years at the agency, Kimberly enters a new role where she will share best practices, provide strategic guidance, and cultivate new and existing client relationships. As a member of the Executive Committee, she will also be responsible for shaping the overall direction and growth of the agency. Get additional information here.

October 2012
Roska Healthcare Creative Director, Joe Vitale, Highlights the 3 P's in Action
In an article published in the October issue of Medical Marketing & Media (MM&M), Vitale evaluates a diverse group of health care ads and how well they incorporate the 3 P’s of advertising that are essential to creating patient interaction. Take a look at his insights.

July 2012
Roska Healthcare Fills a Truck with Pet Supplies and Cash to Benefit Animals
As part of the national Take Your Dog to Work Day^® initiative, agency employees brought their dogs, pet supplies, and open wallets to the office. This initiative directly benefits The Humane League of Philadelphia, a local adoption and animal rights organization.

July 2012
Roska Healthcare’s Pharma-Bytes Blog Wins Web Health Gold and BMS’ YERVOYCommunity Wins Silver
At the recent Web Health Awards, the Pharma-Bytes blog took the Gold in the “Best Healthcare Blog” category, and YERVOYCommunity.com, built for client Bristol-Myers Squibb, won Silver for “Best Patient Education Website.”

May 2012
Roska Healthcare Advertising Wins Manny Award
Roska Healthcare proudly took home the award for Best Video submission at the 2012 Manny Awards held in New York City in April. Finalists for all categories are asked to submit a creative video. Ours won. Watch it now.

May 2012
Crowdsourcing: Empowering Patients to Shape Your Marketing Campaigns
Chief Digital and Science Officer Kurt Mueller presents the use of crowdsourcing in the social space to shape marketing campaigns for EmpowHER Media.

May 2012
Sit Down with an ePharma West Guru: Kurt Mueller, Roska Healthcare
Chief Digital and Science Officer Kurt Mueller sits down with ePharma to discuss his upcoming presentation, “Now That YOU’VE Built It, How Do You Measure Its Success,” at the ePharma Summit West conference.

April 2012
Roska Healthcare Advertising celebrates the hiring of new President David Zaritsky
Roska Healthcare is excited to name David Zaritsky as President. David will lead the agency's continued growth in strategic planning and development, business development staff management, and managing long-term client relationships.

April 2012
MM&M
VIEWPOINT: FDA wedded to the FTC-for better or for worse
Chief Digital & Science Officer Kurt Mueller discusses limitations FTC guidelines place on targeted healthcare marketing in the digital space.

April 2012
PharmaVOICE
Insights from the C-Suite: Digital/Interactive Agencies
Roska Healthcare's Chief Digital & Science Officer Kurt Mueller weighs in on the continued shift in advertising dollars to digital mediums.

March 2012
PM360
Digital Compendium: FDA and Social Media
Chief Digital & Science Officer Kurt Mueller discusses how pharma, patients, and caregivers can navigate the social space in light of FDA guidelines.

February 2012
MedAdNews
Just click here
Kurt Mueller discusses a different approach to marketing for clinical trial recruitment.

February 2012
UpFront
UpFront: Milestones - Roska Healthcare Celebrates 30 Year Anniversary
Roska celebrates its 30 Year Anniversary.

February 2012
Movers & Shakers
Roska Healthcare announces three new additions to their team.

February 2012
PM360
E-Source - CROWDSOURCING IN PHARMA: ENGAGE PATIENTS TO SHAPE YOUR CAMPAIGNS
Roska Healthcare's Chief Digital and Science Officer Kurt Mueller describes how engaging patients through crowdsourcing can shape marketing campaigns.

January 2012
PM360
What Healthcare Reform Means for Pharma Marketing
Roska Healthcare's CEO Jay Bolling discusses the challenges pharma will face with healthcare reform.

January 2012
PharmaVOICE
Multichannel Measurement: It's Not All About ROI
CEO Jay Bolling talks about measuring ROI in a multichannel marketing environment.

January 2012
MedAdNews
Roska Healthcare Increases Staff by 10 Percent to Handle Growing Client Work

January 2012
MM&M
"Agency Business Briefs" - Merz Announcement
Roska Healthcare named agency of record for Merz Pharmaceuticals neurology business.

January 2012
Roska Healthcare Advertising Celebrates 30 Years of Growth, Innovation and Leadership in Pharmaceutical Marketing
We at Roska Healthcare celebrate our 30th year in business. Our agency success is fueled by our direct marketing roots with focus on relationship-driven communications.

November/December 2011
PharmaVOICE
Taking Digital Communications to the Next Level
Jay Bolling, President and CEO of Roska Healthcare, discusses the explosion of new digital technologies available to advertisers, and the importance of employing them using a customer-centric, integrated communications model to break through the white noise in the ad space.

October 2011
PharmaVOICE: A Different Perspective
Don’t Wait for FDA’s Social Media Guidance
Don’t limit yourself to brand.com to reach out to patients and caregivers. Consider an unbranded to branded hand-off and employ the 3Ps into your communications to ensure success.

September 2011
Roska Healthcare Wins Big at PM360 Trailblazer Awards
PM360 Trailblazer Award for Best DTC Campaign
Roska Healthcare wins top honors at this year’s PM360 Trailblazer Awards. With a DTC campaign that achieved 24% increased sales in test regions, and an overall ROI of 65% the agency’s campaign for Acclarent’s Balloon Sinuplasty procedure we truly blazed a trail that proved hard to beat.

July/August 2011
PharmaVOICE PODCAST
Leveraging Customer Insights to Maximize ROI
In this episode, the team at Roska Healthcare discusses new ways to use behavioral and attitudinal data to enhance customer targeting and messaging. They review a unique, new communications model (Catalyst™) that increases customer “acceptance” (engagement) and drives more people to take action.

July/August 2011
PharmaVOICE
PharmaVOICE Top 100 – Kurt Mueller
Kurt Mueller, Chief Digital & Science Officer at Roska Healthcare Advertising, is named one of the PharmaVOICE Top 100 in 2011. Honored in “The Marketers” category, Kurt is joined by esteemed colleagues from Johnson & Johnson, Teva Women’s Health, and GlaxoSmithKline.

June 2011
PM360 COVER STORY
Unbranded DTC Advertising: Where's the ROI?
Read about the two biggest myths in pharma advertising.

June 2011
PharmaVOICE: A Different Perspective
Time to Think Inside the Box
How can pharma marketers best create engaging solutions while staying within the confines of regulations?

May 2011
PharmaVOICE: A Different Perspective
4 Mobile Marketing Must-Haves
The mobile revolution is here—What steps can you take to ensure you’re prepared?

May 2011
PharmaVOICE
mHealth: Pharma’s Next Blockbuster
Before embarking on an mHealth project or selecting which mobile platform to use, what three points should companies consider to ensure an mHealth campaign's success?

May 2011
DMNews
Thirty Under 30 Direct Marketers—Arly Iampietro
Arly Iampietro, Digital Campaign Strategist at Roska Healthcare Advertising, was named one of the thirty under-30 direct marketers in 2011 by Direct Marketing News.

April 2011
PharmaVOICE: A Different Perspective
Awareness Isn’t Enough Anymore
Today’s DTC communications must motivate and engage customers to move from awareness to action. What messaging techniques can be used to prompt audiences to engage with your communications?

April 2011
PharmaVOICE
Minding the As and Qs of Lead Gen Technology
Amid the many options of marketing technology available to the industry, two are rising to the top: augmented reality (AR) and quick response (QR) codes.

March 2011
PharmaVOICE: A Different Perspective
What Are We Measuring, and Why?
Learn the four questions you need to ask to streamline your measurement plan.

February 2011
PharmaVOICE
Dare to be Different—Digital Channels
digital marketing can move an audience to a high level of engagement, awareness, acceptance, and action. Measurement is also crucial in creating an effective digital campaign.

February 2011
PharmaVOICE: A Different Perspective
Einstein on DTC
Einstein famously defined insanity as doing the same thing over and over again and expecting different results. How is his idea applicable to the current DTC advertising model?

January 2011
MobileGroove
Roska Healthcare Sees Demand for Mobile Codes
Kurt Mueller discusses why and how mobile is at the core of an increasing number of healthcare services and solutions.

January 2011
PM360
What Healthcare Reform Means for Pharma Marketing
Jay Bolling outlines the challenges and opportunities that healthcare reform brings to pharma marketing, and what patients get as a result.

January 2011
PharmaVOICE: A Different Perspective
Technology: Fad or Rad?
The adoption of technology is accelerating at an alarming rate, but are you using technology just for technology’s sake?

December 2010
MM&M
Targeted marketing isn’t ‘unfair and deceptive’
Jay Bolling reviews the unique opportunities available through targeted marketing.

December 2010
PM360
Case Study—Motivating Action
Do marketers truly expect that by merely making patients aware of a medical device or procedure, they’ll be ready and able to call their physicians, schedule appointments, and sign up for surgery? Motivating patients to take action requires a more targeted approach.

November 2010
PM360
Reaching Patients Online
Kurt Mueller shares his insights on the most successful strategies for digital patient-centered marketing initiatives.

August
PharmaVOICE
Top 100 Executives—Jay Bolling
Jay Bolling was chosen as one of the PHARMAVOICE top 100 Commanders & CHIEFS in 2010.

August 2010
PM360
One Size Does Not Fit all For Pharma Social Media
Kurt Mueller discusses why social media in pharma is not at all the same as social media for mainstream retail brands such as Nike, BMW, or Coca-Cola. View the roadmap of critical issues pharma should consider when rolling out a social media campaign.

July 2010
MM&M
How Can Mobile Improve Access?
Millions of patients across the country are set to enter the healthcare system, each with different insurance plans and tolerance for drug co-pays. How are you using mobile technology and social media to improve access?

July 2010
MM&M
The Top 25: Roska Healthcare Advertising
Roska Healthcare Advertising was chosen as one of MM&M's top 75 agencies in 2010.

May 2010
PM360
Direct Marketing—What’s New and What Works?
“A new marketing breed combines direct and branding methods to move minds and market share. Today’s marketplace demands this type of innovation that fuses fast, measurable results with customer loyalty and trust.”